How Grammy Nominee Brent Faiyaz Built His Music Career Off Streaming (VICE NEWS)

 

Valuable info from our friends at VICE News.

“When Grammy nominee Brent Faiyaz and his manager, Ty Baisden, were offered a record deal with a quarter million dollar advance, they walked away. Instead, they opted to go independent. New artists usually seek notoriety by signing with a major label. But the contracts often leave them with few rights to their music and little-to-no longterm earning power. In recent years, however, more and more artists have decided to buck signing with a label and pursue their independence, according to veteran music attorney Richard Grabel. The best contract that Faiyaz and Baisden reviewed, for example, gave them 18 percent of the royalties — money paid by the record label to the artist for each time a song is played or purchased. After scooping up a Grammy nomination for his performance on GoldLink’s “Crew,” Faiyaz and Baisden chose the indie route. They set up their own company, Lost Kids LLC, and invested $30,000 out of their own pockets for a debut album. Now, they use data from streaming platforms like Spotify, Pandora, and Apple Music to build their fan base. Knowing who plays Faiyaz’s music — and where — helped the duo sell out a tour across the United States and Europe.”

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